Nowadays, getting your website included in the top search engine results is not the only way to drive more traffic to your website. Search engine optimization still helps, yes, but it’s not the only alternative to focus on. Now, with the increasing growth and popularity of social websites, it’s important that your website gets a piece of the social cake, too!
Understanding What Makes Up Social Traffic
Many people are still confused with what exactly makes up social traffic. While there are many varied definitions you can get on-line, most, if not all, will agree that social traffic includes those coming from social media, such as blogs and forums, social news and bookmarking websites like Del.Icio.Us, Digg, Reddit, social networking websites like MySpace and Facebook, and lastly any other product of Web 2.0 such as Amazon Review or Yahoo Local.
Thus, any traffic you get from such sites can be immediately classified as social traffic. Also, if we’re to base things on that principle, it is also safe to draw that social traffic is created more or less by the preferences of other people since it is the users of such websites like Digg and MySpace that had made the choice to link to your website.
How to Create Social Traffic
Now that you know where you’ll be able to get social traffic from, here’s how to create it for your website.
Know What Makes People Come Back
It doesn’t matter if the people who have just visited your website didn’t get any of the products or services offered in your website. What matters is ensuring that they’ve left with the aim to come back. Social traffic will continue to pour in and don’t worry; those hits will eventually be converted to on-line profit, if you also continue giving them what they want. Ask yourself then: what made those people bookmark or link to your website? If you know what that is, can you give them some more of it?
Know Who You’re Talking to
It is easier to create social traffic if you know what particular market segment they represent. Knowing who they are will thus help you learn what they may or may not like in your website and take the necessary steps to ensure that your website is as pleasing as possible to them.
Look for the Catch-All Bait
Yes, it’s okay to create several variations of a particular topic to ensure the different sectors of your target market will easily understand what you’re talking about but it’s just as important to create content that’s universally attractive. Don’t spend all of your time thinking up the many different ways you can sell glass doors when you need to concentrate first on selling doors.
Use Eye-catching Headlines
Yes, using a huge font size and a glaring font color can make your headlines eye-catching but we mean it figuratively. Use words that instantly grab your readers’ attention. Use words that are powerful and have great impact. Why use nice, for instance, when you can go as far as beautiful? Why use increase when you can use the term soar? This tip works for all kinds of sources of social traffic. With eye-catching headlines, you succeed in making a person stop whatever he’s doing just long enough to read more of what you have to say.
Make an Impressive Profile
This will work with all kinds of social traffic as well. Blogs, forums, and social networking websites all let you create a profile. Take advantage of this to let readers know more about you and most importantly of all, use your profile page to convince people to read more of your content.
Be the First!
This tip works best with social news websites like Digg and Reddit. It’s important to be the first to write about the latest topics on your websites industry. If you are selling pet supplies, for instance, then news like purported toxic contents in a popular dog food brand would be something you can certainly write about. If you’re the first to write about it, more people will be able to link to your work since it’s the first thing they’ve seen and able to use as reference in their own writings.
And if you’re not the first to write about a particular topic, try at least to be the first to use a different perspective on the topic. That can certainly work as well!
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