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The Social Marketing Guide You Need For Online Profits

Filed Under (Attraction Marketing, Blogging, Make Money, Online Profits, Social Marketing, Traffic) by Kevin Sinclair on 16-07-2008

I have just read one of the best guides on social marketing ever. It is called the Authority Black Book by Jack Humphrey.

http://contentdesk.com/

Jack is the go-to guy who consults gurus and experts the world over on link building and social marketing strategies. I have watched my traffic and rankings improve drastically by applying what Jack has in the Black Book.

What is strange to me is that Jack is just giving it away. Its jam-packed with resources and tactics to immediately start driving more website traffic and I know he could charge for it and make a bundle. But its really a no strings attached download you can grab right now and start benefiting from immediately.

http://contentdesk.com/

I mean, like in the first 1/2 hour of reading and applying the first tactics! It was not rated the #1 ebook for bloggers by Mashable.com for nothing. People can be found praising the Black Book all over the web in Google, Yahoo, and MSN.

You should grab it tonight and devour it. And do not forget who sent you all this free traffic! :)

Regards,
Kevin Sinclair

P.S. - The Authority Black Book is now in its second release. This is the newest 2.0 version released this spring. So if you got the Black Book from last year, you need to download the new version. It is even better with tons of new information!

http://contentdesk.com/

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Google AdWords - 3 Tips To Achieve Greater Success

Filed Under (Advertising, Internet Marketing, Network Marketing, PPC, Traffic) by Kevin Sinclair on 15-07-2008

As the owner of an Internet based business, knowing how to drive traffic to your website is one of your most important responsibilities. If you do not have any traffic you will not get any sales. With this in mind, whatever kind of business you are in, traffic has to be your priority. This article will focus on Google AdWords pay per click advertising, known as PPC, which is an ideal way of targeting traffic to your website. However, in order to avoid the many pitfalls, which may be just around the corner, you need to have some knowledge about what you are doing.

First of all your ad campaign should be properly structured. When creating a new ad campaign its best to consider a number of smaller ad groups within, instead of making the mistakes of many by creating a single ad group and filling it with keywords by the thousands. It’s much better to come up with a few different categories as a way of describing your business and concentrate on developing clusters of closely related keywords within each group.

The next thing is to learn how to write an ad, specifically one which will draw the attention of the reader and entice them to click on it. As the number of characters allowed for the ad copy is limited, you can learn how to do this from the classified ads in magazines and newspapers. Take a look through the ads and make a note of any that really caught your attention, and then on closer inspection, ask yourself what attracted you to it. If you can write ads which get more clicks, you will increase your CTR (click through ratio) and this is likely to result in a lower minimum bid that you have to pay for each click.

The third tip is all about testing and tracking your ads. You can do this by creating multiple ads and then rotating them to see which ones get the best results as far as CTR is concerned. In order for your tests to be valid, run them so that each ad gets in the region of 50 clicks. When first setting up your campaign, make sure you take the option of evenly rotating your ads. If you do not do this the default option will let the system automatically optimize showing your best ad more regularly. It this happens you will not be able to run your tests accurately.

The learning curve at becoming proficient at Google AdWords is steep. However, if you stick at it and eventually master the system, you will be rewarded well by the targeted traffic to your website.

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How To Get Your Website To The Top Of Google

Filed Under (Free Traffic, Internet Marketing, Online Profits, SEO, Traffic) by Kevin Sinclair on 13-07-2008

We have all seen adverts like this on the Internet so many times. Why is it that every business wants their website to be at the top of Google? The answer to that question is that due to the fierce competitiveness on the Internet, if your website does not appear on the first few pages, the only person who is likely to be looking at it is you.

Adverts such as these are not completely true. There is no guarantee that you will be in the number one spot on Google, or any other search engine for that matter, and if by chance you find yourself up there in first place it may well be down to keywords that none of your potential readers are actually looking for anyway.

How is this, you may ask? Well, Google’s programmers keep the precise basis on which websites are rated and located a well guarded secret. Search Engine Optimization (SEO) experts have in the past been able to discover many of the factors that Google weighs to decide which position to allocate to any particular website. Nonetheless, no-one is aware of exactly how much weight Google attaches to each single factor. This way, even the experts don’t always get it right and spending large amounts of money on SEO sometimes turns out to be fruitless.

So how does this affect your business when you are trying to increase the visibility of your website? Is it possible for your site to climb to the top of Google? The answer to this question is yes, possibly! With extremely hard work and taking into account many factors including the nature of what you are promoting, you can get into the top ten positions. Your sites domain name, its number of pages and how well you use your keywords all go into making up the equation.

Here are a few tips to boost your website position and the ensuing sales.

First or all your website needs to be the best one possible for the products and services you are offering. If your site does not look professional, is not user friendly, is not eye-catching and is not proving the products people want, it will make no difference even if you do get into the top search engine positions, you will still not sell anything.

Try adding regular features including special offers and articles to your site. Watch what your competitors are up to and most of all keep up with new trends. A little research goes a long way and this allows you to improve your site with updates on a regular basis. Use website forms to collate details of your visitors and use this method of communicating with them.

Then you need to identify the keywords best suited to your website. When folks surf the net they type in relevant words. The search engines then do their job of finding and listing the sites with matching content. If you include the items people are looking for in the text of your website, you will help your site to be found. Which words would people who are looking for your products type in the search box? Have a look at the words your competitors are emphasizing on their sites. That’s always worth doing.

Following on from above, you should apply standard website optimization techniques to your site. Good website developers understand the basic technical aspects of SEO (the density of the keywords, using keywords in the page titles, selecting keywords and tags etc) so you should really be focusing on the actions you can take and have influence over as the owner of the site.

You are providing the content so make sure you sprinkle the keywords throughout the site. Take a look at how often the words “website” and “products” can be found in this article. However, make sure you use the keywords in the right context. Combine your phrases but let them flow in a natural way. Let’s face it you do not want to get right up there with Google then lose customers because they do not like the way your website reads.

Another good move is to get websites to link to yours. These links count in your favor.

In conclusion, whilst SEO is necessary and worth the price you pay for it, there are quite a few things you can do yourself to optimize your site instead of SEO or in addition to it. Don’t forget that the results of doing this will take time to show but wherever you are on the Google rankings putting these things into practice will be of great benefit to your website and to your business.

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How Not To Make An Online Income

Filed Under (Business Success, Home Business, MLM, Make Money, Network Marketing, Online Profits) by Kevin Sinclair on 11-07-2008

The internet is fast becoming the seat of networking socially. Many people make lasting relationships with other people they meet virtually. Sometimes complete strangers who meet on the internet often marry, delve into deep relationships, or simply become best friends. Virtual social networking seems like fabulous place to meet and greet people from all over the globe. It also seems to be a wonderful place to be creative and expressive without the worry of weirding out your family and friends. Go ahead, show your dark side, indulge in morbid humor, display pictures of your ill kept yard. The internet is a great place to find bargains and sell junk you don’t want or need anymore, at least if you know the where and how.

Along with the many ways a person could make money online come the many ways it could go askew. It takes a lot more than common sense; it takes knowledge to maneuver through the crowded internet and set up an income maker. How common is common sense? Compiling a list of all the common things that should not be done when setting up a virtual shop or business will you get off on the right track.

Do It Online. There are many choices when it comes to services offered by experts. Sometimes these are free or for a low price. Many of these will help you understand the three w’s; who, what, why, and how of online money making. Many of these professional services come in custom or all inclusive packages that suit your needs and the needs of your business plan. These can vary from earning degrees and certificates in virtual schools to introductory materials and key entry businesses. Many more cover the complex arena of setting up different virtual business prototypes. Use them, don’t go it alone. You need a lot of help, preferably professional help, to get the job done right. Virtual businesses require a lot of products and services to make them work right. Micromanaging by yourself increases failure rates and decreases productivity.

Forget about social networking. Leave that for making friends a ranting about your life. The secret formula rests in market networking. There are plenty of online conferences and conventions that allow you to simply walk in the door and pass out your business card. While it’s wise to still walk into conferences with business cards physically, doing so virtually can leave your footprints right back to your business for a long time. There are also social networking sites for businesses. They come with accounts you can set up for free and that allow you to advertise yourself, your product, or your brand.

A well used social networking site that is made for business can serve a new or veteran business owner well in the virtual world. Think of it as the local country club, not the local pub. You use them simply to get the word out about your niche of expertise and allow others to know you are in business and you’re here to reciprocate to them. It’s sort of like in person social networking on caffeine. The word spreads fast.

Concentrate your efforts on marketing only. After you have developed your virtual store front and made sure that it has all the hall marks of a good business model. Such as good design, well thought out and edited content, engaging content, consistently updated content, and simple to use site navigation, then you need something that keep visitors coming back. Develop constant research on your products. Update and upgrade products. You need visitors that become satisfied customers and who do recommend you to their friends and family.

It would be nonsense to put all the time and effort into marketing for a virtual site that is so low quality nobody wants to come back. In the end you would not have any repeat business, which is the driving force behind growth. It only takes a second for a visitor to mouse click their way right past you.

Plunge right into that icy water. The biggest mistake new virtual business owners make is jumping into the shark infested waters without knowing how to swim. Many think they can simply surf their way right into massive income without investments or knowledge. They thing that just a few minutes to set up a site and do some marketing will do it and then poof, they are shark food. Investing time and energy into product development, personal branding, researching every aspect of the online world market, researching marketing techniques, understanding the rise and fall of products and customer desires, site development, affiliate marketing, building a business network, all of it takes time and intense effort.

What is your market niche? Who is your target customer base? What angle does your product or website take? Because frankly if your spelling is no good and you are trying to sell priceless antique to toddlers, you may hear crickets real soon. People don’t want to be sold to, they don’t want to know much about you, they don’t want to know much about your why; they simply want to know if the product solves something for them.

This list is by no means complete. These are just the many do not’s and what really works when it comes to online marketing. You can make money in a virtual world if you know what you are doing. You have to know how to communicate with it and be consistent. You need to know what the pitfalls look like so you know how to avoid them. You can only make a little money with a poor product or website. You can make great money with an average product or website. However, you can make massive amounts of money if you play your cards right, know who your up against, and learn to flow with the market, not with your emotions. Making money online is the new model of the future. And a virtual company can help you to earn a full time income and eventually work part time. To start off right you need to do it right the first time and with honestly, and this takes an abundance of hard work and knowledge.

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